Timmy Hendrix's Blog

I’ve been utilizing Twitter for three weeks now….  still debating on it’s effective use for marketing.  It seems to me that there is a serious need to “educate” users on how they can make this work for them.  To me, there’s not much difference in the “tweet” than in the SMS I received from websites such as The Weather Channel, ESPN and TMZ.  In fact, the SMS messages are much more useful for me personally.  It’s information I’ve requested (just like on twitter) and there’s a link to a web address (just like twitter) for me to find out more.

The problem lies in the number of people you follow.  I’m “following” three sources for SMS.  The 247 people I’m following on Twitter is far too many for me to keep up with.  Even if one of them sends a tweet that I was really interested in, or an invite to a special event or a “Tweet Deal”, I’ll never see it unless I take the time to click on their page and read all their tweets!  There’s approximately 10 to 12 tweets on your screen at one time.  You have to click a button to review “older” tweets.  If 247 people tweet an average of 2 times per day, that’s roughly 500 total.  Meaning I have to be very watchful to catch anything!

Now I fully believe there’s a way to harness this shiny new tool in your marketing toolbag, but it will take some time and some well placed cross promotions to make it effective.  Stay tuned… you may see this again on Twitter. LOL